OUR TEAM
Raquel Aponte:
Founder & CEO
Raquel Aponte is the founder and creative force behind Château Sociale, a strategic digital studio built on the belief that true visibility comes from clarity, intention, and refined execution.
With a background rooted in brand development, content strategy, and multi-platform digital growth, Raquel leads every engagement with a strategy-first approach designing thoughtful systems that allow brands and individuals to show up consistently, cohesively, and with authority across digital touchpoints.
She oversees all strategic direction at Château Sociale, from brand positioning and messaging architecture to platform strategy, content frameworks, and long-term growth planning. Every partnership begins with her hands-on involvement, ensuring that strategy is never separated from execution.
Raquel is known for her discerning eye, editorial sensibility, and ability to translate vision into structure—bridging creativity with measurable direction. She works closely with a curated team of specialists, guiding execution while maintaining a singular point of accountability for clients.
Misoa Lynne is an Account Manager and Brand Specialist with a marketing degree from Arizona State University and over six years of experience in branding, content strategy, and media editing for prominent influencers and digital creators. Known for her sharp eye for detail and cultural intuition, she helps translate brand vision into cohesive, elevated digital experiences.
With a background in social media management and visual storytelling, Misoa brings a thoughtful, strategic approach to audience growth and brand positioning. She is deeply committed to partnership, ensuring each client feels supported, understood, and confidently guided toward meaningful growth.
Misoa Lynne:
Account Manager
Dhriti Shivlani specializes in SEO, paid and organic social media, and performance-driven digital marketing strategies.
She has experience creating and optimizing content, managing campaigns, and designing visual assets. With a background in both execution and project coordination, she enjoys helping growing brands and companies stay organized, creative, and results-focused.
Dhriti Shivlani:
SEO SPECIALIST
Kat is a digital marketing professional with over a decade of experience helping brands of all sizes build meaningful, authentic social media presences. With a professional yet creatively playful approach, she believes that no two brands and no two strategies should ever be the same.
Specializing in social media management, Kat personally handles content creation, social media strategy, paid advertising, digital design, web design, and podcasting. Her background spans the broader digital marketing landscape, with a special passion for the health and beauty space, where storytelling and trust are essential.
At the core of Kat’s work is a strong commitment to authenticity. She values keeping social media personal, human, and engaging creating strategies that reflect a brand’s true voice while fostering genuine connection and community.
Kat Wilhoit:
Social Media Manager
Taylor Aponte:
Account Manager
With over a decade of experience across branding and digital strategy, Taylor brings a comprehensive and refined approach to her role as Account Manager at Château Sociale.
Her background spans social media management, website development, and email marketing, with experience supporting diverse clients and leading brand execution at multiple levels. Most recently, she has overseen branding and digital presence for an author, managing both strategy and implementation.
At Château Sociale, she ensures each client relationship is managed with precision, clarity, and care; serving as a central point of alignment between vision and execution.
